About Us | ATAPP – Our Story, Vision & Mission

Our Story

We believe beauty should be effortless, effective, and smart. ATAPP is a Korean beauty brand crafted for city life — offering makeup and sun protection essentials that deliver instant results without complicated steps.

Our

ATAPP is the minimalist secret that helps young people easily achieve the best version of themselves, transforming the beauty journey into an effortless experience with great results.

ATAPP Tone Up UV Essence Sunblock SPF 50+ PA++++

Sunscreen Index: SPF50+ PA++++
Type: Hybrid (combining physical and chemical sunscreen)
Main Benefits: 3-in-1 – Sunscreen, Tone-Up, Moisturizing
Suitable For: Dry skin, normal skin, combination skin, oily skin, or for those who sit in air-conditioned environments

Tone that lasts,
beauty that’s yours

The timeless youth filter

Youth isn’t just a moment — it’s a glowing, youthful feeling we all want to hold onto. With Ataap Cushion, your skin gets its own built-in filter, bringing back the radiance of your youthful days, so you can capture every moment with confidence — no filter needed.

Silk-smooth filter effect for 72 hours.

Are you ready for

72 : 00 : 00

Our Story

Our

Tone that lasts, beauty that’s yours

The timeless youth filter

Silk-smooth filter effect for 72 hours.

Tone that lasts,
beauty that’s yours